Turning complex systems into clear products, brands, and stories.

Tomi Abe Studio is an independent, systems-driven creative and digital practice partnering with organizations to translate strategy, information, and infrastructure into coherent digital products, brand systems, and media platforms that scale with clarity.

Let's Work →

Selected Work

MediaResearchSustainability

Susinsight

Co-Publisher & Platform Lead

Advancing sustainability journalism across Africa through data-driven storytelling.

I shape editorial strategy and creative direction, leading the optimization of our digital platform and content systems. I build and manage multidisciplinary teams to position Susinsight as a continent-wide reference for clarity-driven reporting.
InfrastructureB2BData

WeCollect

Brand & Digital Consultant

Developing tools for offline data capture and real-time analytics across African markets.

I led brand and digital strategy, redefining WeCollect’s story so complex technical capabilities were communicated simply to governments and enterprises. I also helped grow the Insights newsletter and webinar series to refine strategic positioning and lead quality.
MarketplaceIndustrialProcurement

Zeproc

Product Design Consultant

Simplifying industrial procurement in a traditionally complex and fragmented ecosystem.

I translated user research into focused refinements that reduced friction in buying workflows and enhanced buyer confidence. My work helped establish a cohesive, user-centered design direction that directly impacts revenue and retention.
TranslationLegalCross-border

Translayte

Growth Design Consultant

Certified translation services across borders, legal systems, and regulatory environments.

I focused on the intersection of UX and conversion, identifying growth opportunities that scale sustainably. I designed trustworthiness-focused upsell moments and optimized end-to-end customer journeys to strengthen brand consistency.
Social ImpactTravelCooperative

Fairbnb

Brand & Product Consultant

Sustainable travel marketplace aligning tourism with local community impact.

I redefined Fairbnb’s verbal identity to project trust and transparency across product and marketing. I unified communication and conversion strategies and designed improvements to the booking experience to ensure user journeys remained intuitive and socially aligned.
B2BElectronicsMarketplace

Eze

Brand & Product Design Lead

YC-backed B2B electronics marketplace connecting global buyers and sellers through a trusted platform.

I established and led the in-house design function, redesigning core interfaces and streamlining the buyer–seller journey. I created a cohesive visual identity across all digital channels that directly supported investor readiness and market expansion.

info

Tomi Abe is a strategic creative and digital leader working at the intersection of design, technology, media, and research.

Over the past decade, he has partnered with early-stage ventures, growth-stage companies, and established institutions, including YC-backed startups, Fortune 500 ecosystems, and impact-driven organizations across emerging and established markets, building systems that help teams communicate clearly, ship confidently, and scale with coherence.

Beyond client work, he speaks, trains, and mentors on emerging technologies, systems thinking, and responsible innovation. With foundations in computer science, design, and creative technology, and experience spanning in-house, agency, and consulting environments, he believes knowledge should empower, not overwhelm.

Tomi Abe

Tomi Abe

Principal Consultant

Operating Model

Strategic Advisory

Providing direction, systems thinking, and decision frameworks for organizations navigating complexity, growth, or transformation.

Independent Execution

Leading the design and development of product, brand, or digital systems from concept through implementation and launch.

Embedded Collaboration

Working closely with internal teams as an integrated partner to accelerate clarity, alignment, and execution.

Focus Areas

Brand & Digital Strategy

Defining the narrative, structure, and digital foundation that helps organizations communicate clearly, differentiate meaningfully, and scale with coherence across platforms and touchpoints.

Product & Experience Design

Designing and building intuitive, scalable digital products and interfaces that align user needs, business goals, and technical systems into usable, effective, and enduring experiences.

Data Visualization & Storytelling

Transforming complex data, research, and information into clear visual and interactive narratives that improve understanding, support decision-making, and communicate insight effectively.

Media Systems & Content Platforms

Designing the systems, workflows, and digital environments that enable organizations to publish, manage, and evolve content as structured, scalable knowledge over time.

Creative Technology & Interactive Media

Exploring and building experimental, emerging, and interactive digital experiences that extend how people engage with information, systems, and ideas beyond conventional interfaces.

Speaking, Workshops & Mentorship

Tomi designs and delivers talks, workshops, and mentorship programs at the intersection of design, emerging technologies, systems thinking, and creative entrepreneurship, helping teams and individuals apply these tools in practical, responsible, and strategically meaningful ways.

His audiences span early-stage founders, creative professionals, corporate teams, and global organizations across Africa and beyond. He is known for translating complex technical concepts into clear frameworks that support better decision-making, communication, and execution.

Selected engagements include:

SINCE 2022 / MENTOR

MentorCruise

Ongoing global design mentorship through MentorCruise, supporting designers in advancing toward senior and leadership roles. Learn more

2024 / TRAINER

Loblaw Digital

Advanced prompting and generative workflow training for internal AI committee.

2024 / FACILITATOR

African Climate Stories

AI-driven infographic design workshop helping sustainability advocates translate complex research into visual narratives.

2024 / PANELIST

FITC E3 Conference

Ethical AI panel contributing to discussions on responsible automation and the future of work.

2020 / SPEAKER

Nairametrics

Strategy session for creative entrepreneurs on navigating financial uncertainty.

Let's Work

Let’s create
something coherent.

studio@tomiabe.com

For project inquiries, collaborations, or speaking engagements.

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