Creative technology for ideas that need to work in the world.

Tomi Abe Studio helps ventures and institutions turn complex platforms, data, and business challenges into clear products, brands, and stories.

Work with others

Selected work

Engagements with teams building products, platforms, and public-facing systems. Each one called for a different mix of strategy, design, technology, and communication.

Ask Susinsight research interface
Editorial platform2023 to present

Susinsight

Building a digital home for sustainability reporting across Africa, with editorial systems, data storytelling, and tools for exploring its research.

Creative direction, platform design, editorial systems

Visit Susinsight
WeCollect data platform interface
Data infrastructure2024 to 2025

WeCollect

Making an offline-first data platform easier to understand through a clearer brand, product story, and digital presence.

Brand and digital strategy, communication

Visit WeCollect
Culerson energy advisory website
Energy advisory2024 to 2025

Culerson

Giving a technically complex energy practice a credible identity, a clearer story, and a site the team can keep using.

Brand and digital strategy, website

Visit Culerson
Translayte translation platform interface
Cross-border services2023 to 2024

Translayte

Refining a certified translation journey where clarity, conversion, and trust matter at every step.

Growth and product design

Visit Translayte
Fairbnb cooperative travel marketplace interface
Travel marketplace2022 to 2023

Fairbnb

Connecting stays, local experiences, and community impact in one guest journey for a cooperative travel platform.

Brand and product design

Visit Fairbnb

Built by the studio

Studio projects

Tools, experiments, and independent ideas. Some are small by design. Others may grow into something much bigger.

Polish developer tool wordmark and visual identity
Tool / 2026

Polish

A self-hosted review tool that checks interface code, writing, and accessibility, then points to the exact issue and a concrete fix.

Explore Polish

The practice

Different disciplines, one connected practice.

Tomi Abe Studio helps ventures and institutions turn complex platforms, data, and ambiguous business challenges into clear products, brands, and stories. The work connects strategy, research, design, technology, and communication into systems that can evolve and scale.

Ways to work together

The shape of the collaboration follows the problem.

Advisory

Framing decisions, direction, and the structure needed to move forward.

Independent delivery

Taking a product, brand, platform, or experience from concept into use.

Embedded collaboration

Working closely with an internal team as a partner in the work.

Portrait of Tomi Abe

Behind the studio

Tomi Abe

Tomi founded and leads the studio. As a principal creative technologist, he works across strategic direction and hands-on delivery, bringing the right disciplines together for each challenge. He is based in Sydney and collaborates with teams across markets.

Connect on LinkedIn
Selected work

Editorial platform

Susinsight

A digital home for sustainability reporting across Africa.

Visit Susinsight
Role
Creative and platform lead
Period
2023 to present
Focus
Brand, product, editorial systems
Ask Susinsight research assistant interface
Ask Susinsight helps readers explore the publication's research.

01 / The challenge

Make complex reporting easier to explore.

Susinsight covers the people, policies, and ideas shaping sustainability across Africa. Its growing editorial work needed a clear identity and a platform that could support stories, data, and new ways of finding information.

02 / The work

One system across brand and platform.

The studio shaped the visual identity and creative direction, then moved the publication from a traditional WordPress setup to a Next.js platform with Markdown content managed in Pages CMS. A shared design system brings consistency to stories, data features, newsletters, and the wider digital presence.

Susinsight design system showing story card components
Reusable components connect the editorial experience.

03 / For readers and editors

Useful beyond the homepage.

A glossary, data-led stories, events, audio, and Ask Susinsight give readers more ways into the reporting. Behind the scenes, an extensible taxonomy and an editorial workflow help the team publish and maintain it. The collaboration continues as the platform evolves.

Explore Ask Susinsight